What is C-Suite Agenda? A purposeful under the radar boutique that is obsessed with all things related to: Brand. Marketing. Innovation. Insights2Action. Segmentation – A Celebration of Diversity.
Why under the radar? My brand is devoted 100% to client work. I don’t use their work in progress as a PR machine for the next gig. I get work through work well done and referrals. I now rarely show up at conferences unless a client makes that request.
What do I do in a nutshell? I help Brands make promises and keep those promises. At the end of the day, that is not easy. Brands are dynamic; the marketplace is always competitive, and consumers are always willing to try something else.
So how do Brands win? Deep consumer insight, taking lessons & best practices from one category and applying it elsewhere; courageous leadership teams that devote themselves to winning; and having an eye for relentless innovation.
That’s my playing field. I’m always in a mode of studying, doing, testing, learning. I’m captivated with my work; it’s an honor to serve my clients; an honor to work with iconic brands and start-up brands that change our world.
I started in C-Suite Agenda in 2008, after a decade at Monitor Group/M2C. Before Monitor Group, I ran a boutique called Powerhouse Marketing, which was a Brand, Marketing, Marketing Communications consultancy for the CEOs/Board level. I started my career at Grey Advertising working first in the U.S, and then later went global, as I opened up the Latin American corridor by putting a flag in Mexico City.
Our Reason for Being: Work related to: Brands. Marketing. Innovation. Insights2Action. Segmentation- Celebration of the diversity and the oneness of humanity.
I want to bring the “wow” factor to clients by bringing them superb talent in a manner that meets their needs- in terms of finding the best fit regarding skill sets required, chemistry, and budget.
The holy grail is doing right for our clients. Wow ‘em . Never settle. Go the extra mile. Think Big.
The killer combination that we bring to the table is brilliant minds who combine strategy with insight, and are both intellectually curious and down to earth practical. Egos are parked at the door.