My Differentiation: I work discreetly, passionately, and bring onboard only subject matter experts who are navy seal like. I’m unapologetic about going above & beyond.
Industry Sectors: As a seasoned veteran, I prefer to draw lessons from various categories as an invaluable tactic to leap frog winning. I work across global, national, and regional leaders.
My current focus is disruptive opportunities in Financial Services/Retail banking, Investment Management, Food/Beverage, and Healthcare.
A smorgasbord of what I work on: I get called in when clients feel stuck!
All things Brand: Internal engagement for summer intern to CEO, and external positioning for millions of customers.
How to: Brand positioning, living the brand, common purpose, values, personality & performance.
All things Marketing: Training agile cross-functional teams to design & deploy ways to win.
Customer Segmentation – Design and Embedding; Marketing & Media Plans that optimize digital/social opportunity, insights, and winning. Consumer & B2B & Employee Segmentation.
Innovations in Products/Services using hip insights techniques –my proprietary Iron Man Design Think sessions and urban safaris to unlock magical answers.
Evergreen and recent refocus of energies: Segmentation/Understanding for Diverse Segments, and how to win at celebrating Diverse & Inclusion
Nancy founded C-Suite in 2008.
Prior to that, she was a senior partner for a decade+ at Monitor Group in Cambridge MA (now Monitor Deloitte) where she designed/deployed Brand/Marketing & Innovation work for the global firm and clients. Prior to that, she was the founder of Powerhouse Marketing, advisor to the C-Suite at Citibank, Chase Bank, Scholastic, and P/E firm KKR for specific portfolio companies in education. Nancy’s career began at Grey Advertising, for P&G, first in the U.S., and followed by a tour in Mexico City/Latin America.